World-class guidance for delivering the right decision support to the right people at the right time

A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.

• Proven guidance on developing an information strategy
• Tips for supporting your company's ability to innovate in the future by using analytics
• An understanding of BA as a holistic information discipline with links to your business's strategy
• Practical insights for planning and implementing BA
• How to use information as a strategic asset
• Why BA is the next stepping-stone for companies in the information age today
• Discussion on BA's ever-increasing role