‘If you want to know anything about how music surfaces today, how to find it, or how to create it, you will find what you need right here.’ Joseph Menn, Washington Post writer

For the first time in history, almost every song ever recorded is available instantly. Everywhere.

This book charts what music’s dazzling digital revolution really means for fans and artists. As a former data guru at the world’s biggest streaming service, Spotify, Glenn McDonald reveals:

1. What the tech giants know about you
2. How they serve up your next song
3. Whether fans can cheat the algorithm
4. Whether jazz is dead and ASMR is the new punk
5. Your chances of becoming a rock star

Having analysed the streams of 500 million people, McDonald explores what the data tells us about music and about ourselves, from the secrets of russelåter in Norway to Christmas in the Philippines. Statistically, you have not yet heard your lifetime’s favourite song. This book will take you on a voyage of discovery through music’s fast-flowing new waters.

10 bonus playlists of wonder included!

'In this immersive book, Glenn has demonstrated what we can do with this knowledge, so other industries facing their Napster Moment can learn from his unrivalled first mover advantage' – Will Page, author of Pivot and former Chief Economist of Spotify

'I'd say that reading this book is the next best thing to having an in-depth, impassioned, hours-long fika with Glenn McDonald about music and culture and all of the most burning topics of our time..." Meg Tarquinio, PhD, Spotify/Twitch/Nettwerk Music Group