ISBN No : 9781471181818

Language : English


Publisher : SIMON & SCHUSTER

Urgent and compelling' Richard Branson 'the Gold standard on how to use business as a platform for change' Ray Dalio for too long, many have felt that business focuses too much on Profit and not enough on its responsibilities, but now in trailblazer, innovator of the decade Marc Benioff shows how all of that can change - for the better. When Salesforce Chairman and CEO Benioff called for more regulation on the tech industry during the Davos world economic Forum, and followed it up by saying Facebook should be regulated in 'the same way you regulated the cigarette industry', he found himself at the centre of a storm. This was not what people expected to hear from a hugely successful tech entrepreneur, and some industry leaders began calling him to say how he had betrayed them. But Benioff shows how he created a company committed to shared values in everything they do, creating a model for others to follow if they want to thrive in today's business environment, where criticism of corporate greed is bringing new pressures on industry.

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