THE RICHARD BRANSON WAY

Author : DES DEARLOVE

ISBN No : 9788126512768

Language : English

Categories : MANAGEMENT & MARKETING

Publisher : Wiley


Now bought completely up to date for this new edition, Business the Richard Branson Way third edition not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

 

Table of Contents:

 

 

Introduction: The Life and Times of Richard Branson

 

  • The Branson Phenomenon
  • The Universal Brand
  • Corporate Rock Star
  • The Early Years
  • Tycoon-in-Waiting
  • Branson's World
  • 10 Secrets
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