After many years of diligent research and work with a wide range of clients, consultant and speaker, C. Richard weylman, has the answer to these questions to find out what is working and what isn't for any organization. Customers don’t care if a business is different or that its products are unusual. They want to do business with companies willing to make a customer-centric promise of expected Outcome: up-front and unconditional. The secret lies in engaging buyers emotionally by getting to know their taste and style and deliver solely from their perspective to profoundly elevate business performance. The power of why shows you how to elevate your business performance regardless of your situation or position. Offering the same actionable, hands-on strategies weylman has used to help companies of all sizes grow in the toughest conditions. “Brilliant distilled wisdom” Christopher Forbes, vice Chairman, Forbes media.